Weatherhead’s Somali Ghosh writes article on ways businesses can use sensory marketing August 18, 2023Somali Ghosh, associate professor in Weatherhead School of Management’s Department of Design and Innovation, wrote an article titled...Publications & Presentations·
Weatherhead’s Jagdip Singh discusses customer service issues with banks July 26, 2023What experts say about how to deal with bad customer service involving your money CBS News: Jagdip Singh, an...Media·
Spartan Showcase: Alex Gould August 30, 2021As an intern, it’s rewarding to feel like your work is making an impact in the company—but it...People·
Veale Skills Lab: “Marketing Analytics” March 30, 2021Join the Veale Institute for Entrepreneurship for a Veale Skills Lab workshop on Marketing Analytics with Arnold Huffman...Events·
People will desire something even more if you increase their focus on it: study November 14, 2017Study suggests ways marketing and clinical treatment can influence behavior The relationship between desire and attention was long...FeaturedHumanities, Art & Social Sciences·
