Weatherhead’s Somali Ghosh writes article on ways businesses can use sensory marketing

Somali Ghosh, associate professor in Weatherhead School of Management’s Department of Design and Innovation, wrote an article titled “How Sensory Marketing Can Cut Through The Clutter..” 

Published July 31 in BW Marketing World, the article highlights affordable yet effective ways businesses can enhance sales, consumer memory, brand recognition, recall, etc., by strategically using aspects of our five senses (touch, sight, hearing, smell, and taste).