Weatherhead’s Michael Goldberg shares thoughts on marketing email subscriptions

Do Mother’s Day emails overwhelm you? Brands offer a way out

cleveland.comMichael Goldberg, associate professor of design and innovation at Weatherhead School of Management and executive director of the Veale Institute for Entrepreneurship, said that though it is a kind gesture to allow people to opt out of Mother’s Day emails, he is skeptical of its value. “I think many consumers are so fatigued by marketing emails broadly. To me, it would just be great to just opt out of everything,” he said. “Are the discounts that we can occasionally get worth the pain of getting crushed by email?”