How does social media affect behavior change? Find out in upcoming PRCHN seminar

The Prevention Research Center for Healthy Neighborhoods (PRCHN) at Case Western Reserve University will continue its seminar series Jan. 14 with a presentation by David Cavallo, assistant professor of nutrition at the School of Medicine.

Cavallo’s presentation, titled “Behavior Change Interventions Using Social Media: User-Generated Approaches,” will address the use of social media in behavioral interventions with an emphasis on the role participants play in intervention development and dissemination. He will use select research to highlight the opportunities and challenges associated with this approach, including participant engagement, privacy and access among underserved groups.

Cavallo earned master of public health and doctoral degrees in nutrition from University of North Carolina–Chapel Hill and completed a post-doctoral fellowship at University of California–Los Angeles’ Division of Cancer Prevention and Control Research. His research focuses on the use of emerging communications technologies to improve physical activity and food choice behaviors.

The PRCHN seminars are held the second Wednesday of every month from noon to 1:15 p.m. on the ground floor of the BioEnterprise Building. A light lunch is served.

Contact Kathy Kelly at for more information about the PRCHN seminar series.