As an intern, it’s rewarding to feel like your work is making an impact in the company—but it can be rare. That dynamic is especially true if you’re working for an internationally recognized, powerhouse of a brand.
Alex Gould, a senior marketing major at Weatherhead School of Management, saw his work come to life through his summer internship as U.S. Brand Engagement Intern at McDonalds.
“I felt like a part of the team, was welcomed, and surprised that I was able to work on projects that had tangible impacts on the McDonald’s brand,” Gould said.
The internship put Gould to work. From creating an integrated fundraising program for the Ronald McDonald House Charities, to identifying social media influencers for the launch of the ‘MyMcDonald’s Rewards’ loyalty program’s World-Famous Fan Day (which resulted in hundreds of thousands of Instagram accounts reached and Twitter impressions), Gould gained real-world experience to add to his resume.
“I really got to see how my education in Weatherhead as a marketing major could be applied to the business world,” Gould said.
Prior to McDonalds, Gould was a marketing intern for We Can Code IT, a coding bootcamp throughout Ohio. He’s already been selected for a legislative senate internship this fall with the U.S. Senate.
Gould recognizes the value of gaining experience both on and off campus, and appreciates all that Case Western Reserve has to offer to help build his resume and gain valuable experience.
Since his first year, he has held several positions in Undergraduate Student Government, and currently serves as the director of information technology for the club.
Additionally, he is the co-founder and co-president of CWRU’s undergraduate UNICEF chapter, a broadcaster and announcer for the athletics department, a producer and host of the Blue CWRU Connection podcast, a story editor for AIM2FLOURISH within Weatherhead’s Fowler Center, and was a radio host on WRUW his first two years at CWRU.
“Since coming to Case Western Reserve, I’m so glad to have had the opportunity to become involved in many activities,” Gould said. “They have been a critical and fulfilling component of my campus experience that will stick with me far beyond my time here.”