The process of integrating digital technology into a physical product and service is the essence of digital product innovation. It is not just a technological problem, but fundamentally a business model problem as well. It must start and end with a sharply defined user experience and a clearly articulated value proposition. It must be supported by necessary technology infrastructure and organizational capabilities.
Join the dialogue among industry leaders, who have led successful digital product innovations in organizations, to learn the challenges and opportunities of integrating digital technology into product innovation at xLab’s Quarterly Roundtable. These executives and faculty from Case Western Reserve University will share strategies and case studies to help your organization embrace digital technology to drive your business forward.
The roundtable will take place Monday, Dec. 14, at 1 p.m. (EST). Registration is required.