Weatherhead School’s J.B. Silvers discusses new rule requiring drug companies to reveal prices in commercials

Will drug prices in TV ads really be transparent?

MarketWatchJ.B. Silvers, the John R. Mannix Medical Mutual of Ohio Professor of Health Care Finance, discussed the impact of a new rule requiring drug companies to include the “list prices” in television commercials for all medicines covered by Medicare or Medicaid that cost $35 or more for a one-month supply or for a full course.