Why SAGES Fellow Brad Ricca thinks female-driven movies are hits this summer

‘Bridesmaids,’ ‘The Help’ draw women audiences – and big box-office numbers

The Christian Science Monitor: Female-driven films have been huge hits at the box office this summer, such as The Help and Bridesmaids. The success of Bridesmaids, said SAGES Fellow Brad Ricca, was partly due to the fact that people were calling it the “female Hangover,” which attracted male and female audiences. “This sort of re-appropriation of a traditionally male genre can sometimes be very successful,” he said.