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Weatherhead’s Youngjin Yoo discusses Cleveland startup company in digital marketplace for steel

Cleveland startup is ‘making steel sexy’ with its online marketplace
ideastreamYoungjin Yoo, the Elizabeth M. and William C. Treuhaft Professor in Entrepreneurship and professor of information systems at Weatherhead School of Management, discussed a Cleveland startup company in the digital marketplace for steel. “This is the next frontier of digital innovation,” he said. “The really interesting stuff will be happening over the next 10, 15, 20 years in the heartland of America, rather than the East Coast and West Coast, because that’s where things are being made, in the Rust Belt.”