Weatherhead’s Somali Ghosh discusses Giant Eagle’s changed advertising policy

End of an era: Giant Eagle will stop mailing weekly ads in January
cleveland.comSomali Ghosh, assistant professor of marketing at Weatherhead School of Management, discussed a decision by regional grocery retailer Giant Eagle to move from traditional mailed advertising to emailing customers instead. Ghosh said digital coupons offer advantages—they are harder to copy and abuse and easier to track for analytics, But, she cautioned, not all customers are digitally savvy, especially senior citizens.