Weatherhead’s Somali Ghosh advises on how to capture attention of visitors on online business websites

How to make your website more attractive using consumer behavior insights
Economic TimesSomali Ghosh, associate professor at Weatherhead School of Management, said that in the dynamic world of online business, capturing the attention of visitors and keeping them engaged on your website is a pivotal challenge. “Many businesses don’t reap the full benefits of their online presence because they make the mistake of setting up a generic website, one that is neither user friendly nor is it finetuned to their brand and product,” Ghosh said.