Weatherhead’s Michael Goldberg talks about the Great Northern Mall

Autograph sessions, new restaurants and hyperlocal markets—Great Northern Mall is evolving
WEWS: Michael Goldberg, professor at Weatherhead School of Management and executive director of the Veale Institute for Entrepreneurship, noted that Great Northern Mall is embracing reinvention through local food, nostalgic retail and potential zoning changes for mixed-use development. “Many Americans, particularly younger Americans, are focused on experiences—and nothing is better than sharing food with friends,” he said, highlighting food’s central role in mall revival.