Photo of Michael Goldberg
Michael Goldberg

Weatherhead’s Michael Goldberg talks about pandemic shutdowns, inflation, and small businesses

Pandemic pivot has been a boon for some small businesses
ideastreamMichael Goldberg, associate professor of design and innovation at Weatherhead School of Management and executive director of the Veale Institute for Entrepreneurship, said temporary shutdowns, pandemic protocols, balky supply chains, inflation and a labor crunch have roiled small businesses in the three years since the pandemic began. “The abruptness of the pandemic caused all sorts of challenges for small business owners and entrepreneurs,’’ Goldberg said. “The normal way of doing business went away.”