Photo of men's basketball player Robert Faller jumping in the air to shoot at the hoop during a game

Weatherhead’s Michael Goldberg discusses student-athletes’ new ability to benefit from name-image-likeness deals

Case Western student-athletes paired with entrepreneurs to prepare for possible NIL deals

Photo of Michael Goldberg

WEWS: Michael Goldberg, associate professor of design and innovation at Weatherhead School of Management and executive director of the Veale Institute for Entrepreneurship, discussed a new initiative designed to provide training for student-athletes following a new NCAA rule that permits student-athletes to benefit from name-image-likeness deals—allowing them to capitalize on their marketability.