Younger generations propelling small business boom
Spectrum News: Michael Goldberg, professor at Weatherhead School of Management and associate vice president of the Veale Institute for Entrepreneurship, said he’s seeing more of an uptick of college students wanting to start their own small businesses, while Gen Zers want to authentically connect with the products and services small businesses provide. “Looking and reaching out to small businesses that they may find on Instagram, TikTok, Etsy or other platforms really seems to align with who they are as people and what they wear and what services they want to buy,” he said.