Starbucks keeps the hype for lattes alive as it turns from a ‘third place’ to ‘convenience place’
International Business Times: Michael Goldberg, associate professor of design and innovation at Weatherhead School of Management and executive director of the Veale Institute for Entrepreneurship, noted that coffee-giant Starbucks is abandoning the old concept of “third place,” an affordable luxury where people could enjoy their favored drinks away from home and work, instead turning into a “convenience place,” where people purchase their preferred drinks on the run from the drive-through window.
