Weatherhead’s Melvin Smith offers expertise about Twitter’s future under Musk

Will Twitter collapse? Unlikely in the short term, said a half-dozen experts
Mission LocalMelvin Smith, professor of organizational behavior at Weatherhead School of Management, offered his expertise for a look at Twitter’s future under the Elon Musk ownership scenario. “He may be able to turn this around, to backtrack, to retain enough key employees to keep things up and running. But I think it is a critical time right now,” he said.