Weatherhead’s Leslie Yerkes offers advice on attracting Gen Z customers

A crucial challenge for manufacturers: Attracting—and retaining—Generation Z
ForbesLeslie Yerkes, a Weatherhead School of Management affiliate instructor, said that manufacturers can’t forget that Gen Z, like every other generation, is made up of individuals who have their own wants and needs, personalities and ambitions. Communication is key in helping companies understand and support their specific teams. “It’s about mixing diverse groups together and having them do meaningful work together,” she said. “It’s about recognizing the individual talents of each individual, regardless of what generation they come from, and positioning them to use their strengths.”