Rooted in reality: The economy to blame for the latest hair trends TikTok is calling ‘recession brown’
WEWS: Jonathan Ernest, assistant professor of economics at Weatherhead School of Management, said that as inflation lingers, people are trimming beauty budgets, noting that while consumers often splurge on small joys during downturns, this time is different. “We’ve seen time and again that people go against that trend… but not now,” he said.
