Weatherhead’s Jonathan Ernest shares ways Cleveland small businesses can improve profits in preparation of NCAA women’s championship game

Small businesses prepare for NCAA women’s championship game

Spectrum NewsJonathan Ernest, assistant professor at Weatherhead School of Management, commented on how small businesses could improve their profit through several strategies if they decided to take advantage of the NCAA women’s championship game in downtown Cleveland. “So one of the really great things about small businesses is they can adapt, adjust and change really quickly,” he said.