Fans behind the pitch at a baseball game

Weatherhead’s Jonathan Ernest discusses “cutting the cord” and sports

Fans anxious as MLB files motion to compel Bally Sports to pay Guardians
WEWSJonathan Ernest, assistant professor of economics at Weatherhead School of Management, said consumers’ willingness “cut the cord” has proved to be unsurmountable for the fledgling network Bally Sports. “Regional sports contracts have become a larger portion of all the dollars flowing into a lot of baseball teams over the past 20 years or so,” he said. “It’s been this fight to keep people bundling into this subscription to baseball games with the rest of a cable package when people are deciding to drop that whole package and ordering off of individual menus instead.”