Weatherhead School’s Rakesh Niraj talks about auto insurance company marketing and advertising

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WalletHubRakesh Niraj, associate professor of marketing, Weatherhead School of Management, discussed the marketing and advertising strategies of auto insurance companies. “Consumers generally perceive their offering to be indistinguishable (more like commodities) so if they could, they would generally buy only on price,” he said. “The commercials are the insurance companies’ attempt to create some differentiation in the marketplace that can stick.”