Photo showing the concept of connectedness with a web of blocks connected by lines
Linking entities. Networking, social media, SNS, internet communication connect concept. Teamwork, network and community abstract.

Weatherhead School’s Michael Goldberg notes that an active social media presence has become expected of businesses

Where’s the beef? Longtime West Side Market butcher strings together impressive sellout streak

WEWS: Michael Goldberg, executive director of the Veale Institute for Entrepreneurship and an associate professor of design and innovation at Weatherhead School of Management, noted that an active, engaging social media presence has become expected of businesses. Those that find success on social media are those that create dynamic content, including short videos and live elements.