Photo of Michael Goldberg
Michael Goldberg

Weatherhead School’s Michael Goldberg discusses coffee shop markets

2017’s best coffee cities in America

WalletHubMichael Goldberg, assistant professor of design and innovation, explained why one needs to consider the particular market when determining whether it’s a good idea for young entrepreneurs to open a coffee shop. He also weighed in on how people can enjoy coffee on a budget and why some are willing to pay more for a cup of coffee.