Weatherhead School’s J.B. Silvers weighs in on new rule requiring drug companies to air their list prices

Drug prices in TV ads: How transparent are they?

Next AvenueJ.B. Silvers, the John R. Mannix Medical Mutual of Ohio Professor of Health Care Finance, weighed in on how a new rule that would require drug companies to air their list prices—not co-pay or retail prices—in TV ads is geared more toward companies than consumers. “It’s health policy through public humiliation,” he said.