Weatherhead School’s Casey Newmeyer talks about Chipotle’s giveaway

Chipotle not the first company to use freebies to woo back customers after a crisis
The Plain Dealer: After a company-wide closure for a food safety meeting in the wake of an E. coli outbreak, Chipotle offered customers free burritos. Casey Newmeyer, assistant professor of design and innovation, talked about why the move made sense. “They showed the world, or at least the country, that they did close and were taking the problem seriously,” she said.