Weatherhead School associate professor Michael Goldberg explains social media influence on Bud Lite boycott

The Bud Lite boycott dented sales. These companies are also being targeted

Barron’sMichael Goldberg, associate professor of design and innovation at Weatherhead School of Management and executive director of the Veale Institute for Entrepreneurship, explained how the Bud Lite boycott has been influenced strongly by social media, noting that a polarized political climate has given rise to such controversy.