Companies, organizations will learn where they stand in the digital evolution and how to take their technology to the next level
Business and industry, government and nonprofit organizations are embracing a massive digital transformation to better compete and serve their customers. But where do they stand in that evolution and how do they advance to the next level of “digital maturity?”
Case Western Reserve University and the Innovation Research Interchange (IRI) are hosting the 2021 Virtual Digital Futures Conference (DFC) Oct. 11-14, featuring noted corporate keynote speakers to help guide enterprises on how to reach the next level in that evolution.
Companies will learn their next steps in their organization’s digital transformation and how to get there. More importantly, they will learn how they stack up against other companies.
This year’s conference—the third annual—will introduce “global benchmarking” among traditional firms, said Youngjin Yoo, the Elizabeth M. and William C. Treuhaft Professor in Entrepreneurship and Professor of Information Systems at the Case Western Reserve Weatherhead School of Management and one of the event’s keynote speakers.
“We are particularly excited that, at this year’s DFC, we are launching a global research program on digital maturity among legacy firms in different industries and regions, forming a global industry-academic research partnership network,” Yoo said. “We are excited to continue the strategic partnership with IRI.”
Organizations are changing their products or services to become more digital, embracing digital to change how they engage with their customers and transforming their infrastructure to change how they work, using advanced digital tools such as artificial intelligence, blockchain and the internet of things, among others.
Anyone who’s shopped online is familiar with the power of highly personalized service based on individual preference and history—a digitally driven approach to enhancing customer service.
Given that evolution, the digital transformation market is expected to reach $3.2 trillion by 2025, according to a recent report from Meticulous Research.
“Digital transformation for traditional firms is no longer an option,” Yoo said, “but a necessity for their survivals and success.”