Join the Veale Institute for Entrepreneurship for a Veale Skills Lab workshop on content marketing with Digital Yalo July 29 at 2 p.m.
Content plays an important role in today’s marketing for B2C and B2B companies alike. With the continued proliferation of channels to distribute your content through, as well as competing amounts of content out on the internet, it requires a definitive strategy and plan to be successful. Digital Yalo is a full-service marketing agency based in Atlanta and Cleveland. The following team members will lead the workshop:
Arnold Huffman (CWR ’93), CEO;
Anne Dawson, strategy director;
Maggie Tyma (CWR ’19), business analyst; and
Marissa Katz, a Case Western Reserve student and Remote Entrepreneurship Project intern.
They will discuss the growing role of content in successful marketing programs.