USC professor to visit campus to discuss the history of the Hollywood sign

The Baker-Nord Center for the Humanities will welcome Leo Braudy, university professor and Leo S. Bing Chair in English and American Literature at University of Southern California, to campus for his lecture, “The Hollywood Sign: How a Temporary Commercial Sign Became a Permanent International Icon.”

During his March 8 talk, Braudy will discuss how the checkered past of the Hollywood sign mirrors the development of Hollywood itself: Originally erected as a real estate advertisement in 1923, the Hollywood sign only gradually became the most familiar representation of the movie industry—ignored, mocked, destined for demolition, then celebrated and treasured.

Braudy’s talk will begin at 6 p.m. on March 8 in Clark Hall 309.

The event is free and open to the public, but registration is recommended at