Within two months of its launch in November 2022, ChatGPT had some 100 million users monthly; today, the site attracts that many users weekly. Such rapid growth in generative artificial intelligence (GenAI) has triggered a primal instinct: fear for both companies and workers.
GenAI is a more creative version—for better or ill—than its traditional AI counterpart and able to produce original content from existing sources.
“Fear of being left out is a big motivator for businesses,” said Case Western Reserve’s Kalle Lyytinen, the Iris S. Wolstein Professor of Management and Design at the Weatherhead School of Management.
Portions of the labor force also feel anxious, because “the technology seems capable of doing things that appear close to what human professionals can do—at least in certain settings,” said Weatherhead colleague Youngjin Yoo, the Elizabeth M. and William C. Treuhaft Professor in Entrepreneurship.
Think talked to Yoo and Lyytinen about how companies might employ GenAI and where to look for the next breakthrough.