“Building a Sweets Brand from Consumer Insights” with Rachel Chambers, VP of Marketing, Perfetti Van Melle

Join the Veale Institute for Entrepreneurship for a Case Western Reserve University Entrepreneurship Speaker Series roundtable discussion with Rachel Chambers, vice president of marketing for Perfetti Van Melle, April 14 at noon via Zoom.

Chambers will discuss her adventures in building a sweet brand from consumer insights.

Chambers has served as vice president of marketing for Perfetti Van Melle since 2018. She joined the confectioner in February 2015 as marketing director of the Airheads brand. Chambers is known for her strategic thinking and creative energy, illustrated in her successful Airheads advertising campaigns that increased brand sales by 50%. She has launched numerous candy innovations such as Xtremes Sourfuls, Airheads Gum and Airheads Gummies. Chambers formerly worked at Starbucks as the senior director of shopper marketing and shopper insights.

Perfetti Van Melle is a global manufacturer and marketer of sugar confectionery and chewing gum products in more than 150 countries. Today, Perfetti Van Melle is one of the world’s largest confectionery groups, marketing highly renowned brands such as Mentos, Frisk, Chupa Chups, Smint, Fruittella, Alpenliebe, Golia, Vivident, Airheads, Happydent and Big Babol. The company has corporate headquarters in Italy and The Netherlands with U.S. operations in Erlanger, Kentucky.

Register for the discussion through CampusGroups.

This roundtable and future roundtables will be broadcast through LinkedIn Live on the CWRU Veale Institute for Entrepreneurship’s LinkedIn page.