SAGES fellow Brad Ricca discusses the Sears Wish Book

The Sears Wish Book and Star Wars Toys’ Real Value SAGES fellow Brad Ricca discussed  the history and childhood impact of the Sears Wish Book.The best place where young fans of the film [Star Wars] could interact with the toys, and thus the movie, was in the paper-thin pages of a Christmas catalog: the Sears Holiday Wish Book. And the best part? It was already being delivered to their homes for free, Ricca wrote.