SAGES fellow Brad Ricca discusses the Sears Wish Book

The Sears Wish Book and Star Wars Toys’ Real Value

Starwars.com: SAGES fellow Brad Ricca discussed  the history and childhood impact of the Sears Wish Book.The best place where young fans of the film [Star Wars] could interact with the toys, and thus the movie, was in the paper-thin pages of a Christmas catalog: the Sears Holiday Wish Book. And the best part? It was already being delivered to their homes for free, Ricca wrote.