SAGES fellow Brad Ricca discusses childhood impact of Sears Wish Book on Star Wars fans

The Sears Wish Book and Star Wars toys’ real value

Starwars.com: SAGES fellow Brad Ricca discussed the history and childhood impact of the Sears Wish Book. “The best place where young fans of the film [Star Wars] could interact with the toys, and thus the movie, was in the paper-thin pages of a Christmas catalog: the Sears Holiday Wish Book. And the best part? It was already being delivered to their homes for free,” Ricca wrote.