“Primary Research: The Key to Unlocking the Voice of Your Customer”

Primary research is so much more than simple surveys or in-depth interviews. It is an entire field of research that helps inform and validate business decisions from the very early stages of ideation, all the way through to strategic large-scale business operations. 

Understanding the different types of primary research, how to use them, and then how to interpret and integrate your findings into a practical strategy is a key skill budding entrepreneurs must develop.

Members of the Case Western Reserve University community are invited to an Entrepreneurship Skills Lab Series workshop on how to complete primary research Friday, Feb. 23, from noon to 1:30 p.m. in the Sears think[box] second-floor presentation area.

William Tavel (CWR ’17; MGT ’18), CEO and founder of Cassandra Consulting Company, will present “Primary Research: The Key to Unlocking the Voice of Your Customer.”

Cassandra Consulting Group is a bespoke health and development finance advisory and impact management consulting firm. 

Register to attend this session.