Thinking inside the box pays off for Oakley’s Blue Manatee
Soapbox Cincinnati: A Cincinnati bookstore recently won a Dr. Toy Award for Best Green Toy; they fill an eco-friendly cardboard box with books and green materials to encourage kids to turn the box itself into a toy. “This keeps with the philosophy we have been preaching … over-reliance on technology is harmful to kids,” said Robert Needlman, associate professor of pediatrics.