Innovation Week: xLab Future of Baseball Fanship Innovation Challenge with Cleveland Guardians

Weatherhead School of Management’s xLab invites student teams from any part of Case Western Reserve University to submit an innovation idea to the inaugural xLab Pitch Competition, part of this year’s Innovation Week.

Participants in the competition will explore the following questions:

  • What is the future of “fanship” for baseball? 
  • How can baseball teams grow their fan base of “digital natives?”
  • How can digital, mobile and service model innovations enhance the stadium experience?
  • In between games and seasons, how can the Cleveland Guardians build a closer relationship between fans and players?
  • How can innovative data collection and analytical techniques support the fan experience?

Attend the official competition kickoff for essential information, a Q&A will the Guardians and to find team members Tuesday, Sept. 26, from 2 to 4 p.m. in xLab (in the Peter B. Lewis building).

Pizza will be available. RSVP for the kickoff event.

Then, work with your team on your idea during the week, and pitch it on Friday, Sept. 29, to a team of judges for a chance to win $3,000 and a VIP Guardians ticket experience. Two runner-up teams will win $1,000. 

Registration for the final competition is required; contact Celeste Blau with questions.

About xLab 

xLab is a center in Weatherhead School of Management that works with students, faculty, and industry partners to develop and design new digital innovations for products, services, and business models.

About Innovation Week

Innovation Week, a celebration of the innovative and entrepreneurial spirit of the Case Western Reserve University Community, is a series of presentations, workshops, tours and pitch competitions taking place Sept. 26–29. View the full schedule and register for events today.