Are you struggling to articulate what your business offers and why customers should care? Crafting a unique and compelling value proposition is key to attracting and retaining customers.
Members of the Case Western Reserve University community are invited to join CWRU LaunchNET for an executive talk with Carla Macklin, founder of Direct-Rec, Friday, Sept. 22, from noon to 1:30 p.m. in the floor two presentation area of Sears think[box].
Macklin will present “How to Write a Value Proposition.”
In this presentation, Macklin will share her expertise on what makes a great value proposition, how to align it with your target market, and how to communicate it effectively.