History’s Einav Rabinovitch-Fox weighs in on Barbie rebrand

The summer of ‘Barbie’ has only just begun

The Wall Street Journal (subscription required): Einav Rabinovitch-Fox, a visiting instructor in the Department of History, weighed in on Mattel’s aggressive marketing of Barbie dolls. She said the company is now using a new film to rebrand Barbie for adults. “It’s a repackaging of Barbie to be cool,” she said. “Greta Gerwig’s Barbie has irony and undertones that grown-ups will find funny.”