The book features 29 leading scholars and executives who provide a visionary look at the future of business, propelling past industrial-age values to uncover the key ingredients of humanistic, ecologically sustainable and intergenerational prosperity.
Through the exploration of robust cases and stories packed with deep insight and vital science, this collection explores how we can adapt our notions of value, markets and models of cooperation and collective action to create a world where economies and businesses excel, all people thrive and nature flourishes.
In part I, “The Business of Business Is Betterment,” the contributors show how enterprises today are further developing—and even taking a quantum leap beyond—the multi-stakeholder logic of “shared value creation.” Part II, “Net Positive = Innovation’s New Frontier,” is focused on what companies can and are doing to move away from “doing no harm” to playing an active role in solving environmental, social and economic problems. The final section, “Ultimate Advantage: A Leadership Revolution That Is Changing Everything,” looks at new leadership paradigms—characterized by unexpected qualities like virtue, love, compassion and connection—that are crucial to creating engaged, empowered, innovative and out-performing enterprises.
This book is designed to galvanize change and unite a global community of inquiry and action. It establishes the conceptual cornerstones for a new kind of business practice that will lead the way to an equitable, sustainable and flourishing future.
The Business of Building a Better World contains a foreword by Jesper Brodin, CEO of Ingka Group (IKEA), and Halla Tómasdóttir, CEO of B-Team.