Photo of old books lined up on a shelf

Cognitive Science’s Vera Tobin highlights popularity of “Blind Date Books”

Bookstores are setting up readers on ‘blind dates’ with books
The New York TimesVera Tobin, associate professor in the Department of Cognitive Science at the College of Arts and Sciences, highlighted the popularity of “Blind Date Books,” attributing their success to the element of surprise that captures attention and triggers a dopamine response, making the experience engaging and enjoyable for readers.