Business has a conscious
Insight Magazine (pg. 22): Greg Jonas, associate professor of accounting, explained how certified public accountants are increasingly able to take on more corporate social responsibility and sustainability roles. “The assurance arena can provide the biggest opportunities for CPAs,” he said. “Now, more than ever, you have quantified sustainability information. What’s the difference between auditing financials and auditing these quantifiable metrics? There are lots of opportunities for CPAs to add value.”