Filene’s Basement to Friendly’s: Why are we obsessed with the past? CBS News: Heidi Moawad, clinical assistant professor, discussed her published work studying nostalgia. “We have deeply embedded memories in the limbic system of our brain,” Moawad said, adding that the often untapped limbic system also holds emotions, and it can awake from a slumber when we hear the name of something we loved. Your brain can go into turbo mode of self-reflection. |