Case Western Reserve University professor partners with American Greetings to create Diwali cards sold all across the country WKYC: Deepak Sarma, professor in the Department of Religious Studies, discussed the Diwali greetings cards they helped create for American Greetings. “There’s been a kind of growing need for someone who does some kind of cultural consultancy, where there’s some kind of media presentation, and the people who put it together want to make sure that they’re not being inauthentic, that they’re not offending anybody, that they’re not making any mistakes in the process,” Sarma said. |