A century of the Beverly Hills Hotel
American Public Media: This weekend marks the 100th anniversary of the iconic Beverly Hills Hotel. The hotel helped create the luxury of Beverly Hills, where home sales had been slow prior to the hotel’s opening. Now, the glamour of the city bolsters the hotel’s luxury status, said Molly Berger, associate dean of the College of Arts and Sciences. “It really has this cache of being in Beverly Hills,” she said.