The Department of Anthorpology will host John Bing, founder and chairman of ITAP International, for the Anthropology Spotlight Lecture Series: Applying Anthropology to Real World Problems.
Bing will present “The Case for Comparative Quantitative Measures of Cultures: The Many Dimensions of Geert Hofstede” Monday, April 10, from 4:15 to 5:30 p.m. in Mather Memorial, Room 201.
ITAP International is a consulting firm with global operations. Bing’s consulting experience spans the Americas, Europe and Africa and the pharmaceutical, consumer product and information technology industries and United Nations Agencies. He designed the original version of ITAP International’s Team Process Questionnaire family of consulting instruments and developed a new version of the Culture in the Workplace Questionnaire, originally created by Geert Hofstede.
The field of cross-cultural research and practice has come into its own over the past 50 years, with the work of Hofstede as the exemplar. His extensive published work on dimensions of culture has not been without controversy, but his methodology has prevailed and yielded practical approaches to comparing national cultures that have opened new approaches to learning. This lecture will review his methodological approaches and a practical application of his methodology.
Refreshments will be provided at the event.
Jonathan Plimpton, managing director of International Business Management Inc., provided financial support.